Sierra Club BC Social Ads — Annika McFarlane

Sierra Club BC Ad Campaign

Concept \ Copywriting \ Illustration

3 social media ads with humour for a humourless cause. Aimed at the socially-conscious and tech savvy millennials, these ads stray from the typical doom and gloom approach of environmental causes and use humour and pop culture instead.

Big thanks to the super talented and endlessly cool Lucas Brooking for his mentorship on this one. Another big thanks to Wes McLean aka Tiny Bones for the sound design.

➔ 2022 Winner, Applied Arts, Advertising Digital
➔ 2022 Winner, GDC Salazar Awards, Motion
➔ 2022 Honourable Mention, RGD Awards, Social Good
➔ 2021 Winner, RGD Student Awards, Advertising

Here are the original rough storyboards.

There was a lot of thinking and brainstorming to come up with a snappy concept. Here’s a peek at the way my brain thinks. I often start with words and associations.

There were a lot of contenders that I came up with. Here’s the Z listers that, sadly, never quite made it to the big screen.

Sierra Club BC Ad Campaign

Here are the original rough storyboards.

There was a lot of thinking and brainstorming to come up with a snappy concept. Here’s a peek at the way my brain thinks. I often start with words and associations.

There were a lot of contenders that I came up with. Here’s the Z listers that, sadly, never quite made it to the big screen.

Costa Rica