United Strangers Brand Illustrations
Illustration
How do you create an illustration system that is flexible and can be used by the in-house design team?
Expanding on the existing illustrations I had created for United Strangers Coffee Shop, I added a new cast of characters in the new brand colours. Each character was designed to seem like they are interacting with something or someone, so they can easily be remixed with other characters, or can work as stand alone illustrations.
Branding and art direction: Anita Cheung