United Strangers Brand Illustrations
Illustration
How do you create an illustration system that embodies the “united strangers” spirit while being easy to use for staff?
I was inspired by how we’re all connected even if we don’t realize it. I know Miriam, who knows Charlie, who knows Harry…; we’re all just one big chain of strangers yet to be friends! My mural design (which was also adapted to be a gift card) shows exactly that! Strangers connecting over a shared smile, or friendly moment at United Strangers Coffee Shop.
➔ 2022 Winner, RGD Awards, Placemaking Design
A few years later, I worked with Anita Cheung and Christine Reid to build out a modular illustration system to be used on social and web. A modular system would allow the United Strangers’ team to easily build up whatever scenes they needed to serve their marketing purposes.
Website designed by Anita Cheung
Social designed by the United Strangers team