How do you create an eye-catching identity for a plant-based food festival?

With the internal tagline of “big on veggies” I created an identity that focused on just that; big bold graphic vegetables. The bold colours and elegant yet graphic illustrations make the brand stand out amidst typical OOH advertising. I chose to use as little type as possible to let the illustrations shine and because once you taste the veggies at veg fest, you’ll find they speak for themselves.